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August 01, 2007

Comments

David Jackmanson

This is all true, but the crucial question is:

How can Scoopt become widely known as the number-one place for ordinary people to send newsworthy video and pictures?

ITV, The Sun, the BBC etc have huge public profiles. Presumably, despite the fact that is a multi-billion dollar business, the BBC can also cash in on it's 'public service' aura to attract free footage and photos.

Most people would probably feel privileged and proud if their work was featured on the mainstream media. To the average punter, it's an alien, slightly romantic world - not a world they can approach as a commercial equal.

The mainstream media does not have much of an interest in promoting Scoopt, since the more people who use Scoopt, the less chance there is that they will get free material.

So, how to break through to the public?

Kyle MacRae

Indeed, it's somewhat ironic that our customers (newspapers and broadcasters) are also our competition ("Send us all yer pics"). As you say, the more successful Scoopt is at creating a marketplace for amateur content, the less free stuff they'll get. They have a vested interest in working with us as a supplier -- because we bring them content that they won't otherwise get -- but no vested interest in promoting us.

So yes, we have to reach the public directly with a consumer brand that bridges the gap between punters and picture desks. Not without its challenges! Any ideas?

David Jackmanson

Well, I'm going to take a wild guess and assume you don't have huge advertising budgets, so I guess blog outreach to photography blogs, joining in the right groups at flickr etc is the best way to start spreading a buzz.

One blog in particular I think you should get in touch with is the Digital Photography School, managed by Darren Rowse.

http://digital-photography-school.com/blog/

Rowse is a quite influential blogger (he also runs Problogger, which is a site devoted to making money from blogs) and would be well worth getting in touch with to see if he finds Scoopt newsworthy.

But a quick mail out to any digital photography blogs that you can find might be worth your time. To prevent it being spammy, perhaps just writing to five or ten in a week?

I'd certainly keep on pushing the line "Why give these big corporations your work for free?"

Do you take your own photos? Are you on flickr etc? I'm actually leaving flickr because of the recent censorship debacle but it is where the real action is. I would imagine that there are quite a few groups there that would be interested in the Scoopt business model.

As long as you are not too spammy they don't seem to mind - and unlike Zooomr.com's Thomas Hawk, you are not promoting a direct rival to flickr. Hawk's promotion of Zooomr.com has been tolerated to a surprising amount on flickr, so you should probably be safe. There are quite a few semi-pro/pro photogs on flickr, who would be a useful base for you to sign up.

Kyle MacRae

Hi again

Ah yes, Flickr :)

http://www.journalism.co.uk/news/story3103.shtml

There are currently about 39,000 scoopt-tagged photos on Flickr, although we're not actively promoting this at the moment. We've been pretty active in there in the past (and on photography blogs). Darren Rowse has also written about Scoopt before, although in connection with blogging rather than photography (http://tinyurl.com/pj6nw)

Many thanks for your input.

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